The Trusted Trades Series

Tools don't build trust. Habits do.

What the Series Is About:

The Trusted Trades Series follows skilled tradespeople who do exceptional work and cannot understand why their businesses are not growing the way they should. Each book tells a different story in a different trade, but every story arrives at the same discovery.

Good work gets you hired. Trust is what brings them back.

Each book in the series is a standalone parable built around one tradesperson, one mentor, and one client relationship that went wrong. The lessons are practical, the stories are honest, and the language is written for people who work with their hands and do not have time for business books that talk around the point.

The Trusted Contractor: How Contractors Stop Chasing Jobs and Start Attracting Clients Through Reputation, Trust, and Referrals

Book One of the Trusted Trades Series

Your work is good. You show up. You get the job done. So why is the phone not ringing the way it should?

Evan Carter is a roofing contractor who does clean work and wonders why the right jobs keep going to someone else. Through an unlikely mentorship and one general contractor who tells him the truth, Evan discovers the five habits that separate contractors who chase work from the ones who attract it.

The contractors who stay busy are not the ones who chase the hardest. They are the ones who built a reputation worth calling.

The Trusted Electrician: How Electricians Stop Chasing Jobs and Start Attracting Clients Through Reputation, Trust, and Referrals

Book Two of the Trusted Trades Series

Your work is clean. Your permits pull without issues. You show up and get it done. So why is the phone not ringing the way it should?

Danny Reeves is an electrician with a thin pipeline and a lost bid that sends him looking for answers. Through Cal Morrison, a master electrician who has been the first call in his market for fifteen years without ever running an ad, Danny discovers that the work behind the wall is only half the job.

The electricians who stay busy are not the ones who chase the hardest. They are the ones who built a reputation worth calling.

The Trusted Plummer: How Plumbers Stop Chasing Jobs and Start Attracting Clients Through Reputation, Trust, and Referrals

Book Three of the Trusted Trades Series

Your work is clean. Your callbacks are rare. You show up and get it done. So why is the phone not ringing the way it should?

Marcus Webb is a licensed master plumber whose schedule keeps thinning despite clean work and fair prices. Through Ray Suarez, a peer who runs the same market and always seems to have more work than he can handle, Marcus discovers that the pipe is only half of what he was hired to fix.

The plumbers who stay busy are not the ones who chase the hardest. They are the ones who built a reputation worth calling.

The Trusted Mechanic: How Mechanics Stop Chasing Jobs and Start Attracting Clients Through Reputation, Trust, and Referrals

Book Four of the Trusted Trades Series

Your work is solid. Your diagnostics are accurate. You get vehicles out fast and you do it right. So why is the phone not ringing the way it should?

Joel Carver is a mechanic who lost a fleet account and never found out why. Through Santos Rivera, a peer who figured out what Joel has not, Joel discovers that giving a client their vehicle back and giving them control are not the same thing.

Downtime is the only thing a fleet manager cannot fix herself.

The Trusted Concrete Contractor: How Concrete and Masonry Contractors Stop Chasing Jobs and Start Attracting Clients Through Reputation, Trust, and Referrals

Book Five of the Trusted Trades Series

Your pours pass inspection. Your flatwork is level. You show up and get it done. So why is the biggest opportunity you have ever had suddenly at risk?

Travis Hess inherited his father's concrete business and his father's reputation. Now he is on the largest commercial project Hess Concrete has ever held and the GC who gave him the job is telling him the future work is no longer confirmed. The concrete was never the problem.

The gap between good work and being the contractor a GC calls back fifteen years later has nothing to do with your pour quality.

About the Author:

Eli Elario has spent his career inside the trades, working alongside contractors, business owners, and skilled tradespeople who do exceptional work and struggle to build the businesses their work deserves. He is the author of the Trusted Trades Series, a collection of business parables for tradespeople ready to stop chasing work and start attracting it, including The Trusted Contractor, The Trusted Electrician, The Trusted Plumber, The Trusted Mechanic, and The Trusted Concrete Contractor. He is also the author of The Roofing Business Blueprint and The Storm Chasing Roofing Blueprint, practical guides for roofing contractors building sustainable and profitable operations.

Eli writes for the contractor who already knows how to do the work and is ready to learn how to run the business.

"I have been running my own concrete business for fourteen years and thought winning bids was the whole game. This book showed me exactly what I was leaving on the table every time I finished a job and moved on without a word."

— Danny Kowalski, Kowalski Concrete, Columbus, OH

"Joel's story felt like mine. I knew my diagnostics were good. I just couldn't figure out why the fleet work kept going somewhere else. Now I can."

— Marcus Trevino, San Antonio, TX

"Straightforward, practical, and written by someone who actually understands what it's like to run a shop. Every independent mechanic I know needs to read this."

— Angie Kowalski, Portland, OR

Ready to build a reputation worth calling?

The full Trusted Trades Series is available now on Amazon.